Buddy’s Kitchen Rebrand
Earth Girl created a fresh brand image for Buddy’s Kitchen as the company embarked on a period of rapid growth and change. Taking the signature red color of the original logo, we started by completely re-inventing the logo with a retro script contrasted by the grunge stamp border & distressed type to convey both tradition and innovation, old and new.
Mission & Values
Buddy’s had a newly-drafted mission statement and corporate values they wanted to share with employees and customers. We further developed the brand palette to include chalkboard backgrounds and started to play with the logo circle as a separate visual element. These designs became posters and were printed on heavyweight, matte business cards.
